Pinterest Image Size Guide 2025 - Optimal Dimensions for Pins

Published: January 15, 2025

Standard Pin Dimensions

Pinterest recommends a 2:3 aspect ratio for standard Pins. The optimal dimensions are:

  • 1000 x 1500 pixels - Most common size
  • 1000 x 1800 pixels - Taller format for more content
  • Minimum width: 600 pixels
  • Maximum file size: 32MB

Idea Pin Dimensions

Idea Pins (formerly Story Pins) use a vertical format:

  • 1000 x 1500 pixels - 2:3 aspect ratio
  • Can include multiple images/videos
  • Each slide should maintain the same dimensions

Best Practices

To get the best results on Pinterest:

  1. Use high-quality images (at least 1000px wide)
  2. Maintain the 2:3 aspect ratio for best visibility
  3. Keep text in the center 60% of the image (safe zone)
  4. Use bright, eye-catching colors
  5. Optimize file size without losing quality

Tools to Help

Use our free tools to optimize your Pinterest images:

Why Image Size Matters on Pinterest

Pinterest is a visual discovery platform where image quality directly impacts engagement. Properly sized images:

  • Load faster, improving user experience
  • Display at optimal quality without compression artifacts
  • Take up more screen space, increasing visibility
  • Perform better in Pinterest's algorithm
  • Encourage more saves and clicks

Mobile vs Desktop Considerations

Most Pinterest users browse on mobile devices. Tall pins (1000×1800) perform significantly better on mobile because they:

  • Take up more vertical screen space
  • Are more engaging when scrolling
  • Allow for more detailed content
  • Have higher save and click-through rates

However, standard pins (1000×1500) work well for both mobile and desktop, making them a safe choice for most content creators.

Profile and Board Cover Images

Beyond pins, Pinterest also has specific requirements for profile and board images:

  • Profile Image: 165×165 pixels (square, 1:1 ratio)
  • Board Cover: 222×150 pixels (horizontal, 1.48:1 ratio)
  • Board Pins: Follow standard pin dimensions (1000×1500 recommended)

Image Format Recommendations

Pinterest accepts JPG, PNG, and WebP formats. Here's when to use each:

  • JPG: Best for photographs and images with many colors. Smaller file sizes, good for faster loading.
  • PNG: Ideal for graphics with text, logos, or images requiring transparency. Larger file sizes but better quality for graphics.
  • WebP: Modern format offering 25-35% better compression than JPG. Use our WebP converter to optimize your images.

Common Mistakes to Avoid

Avoid these common Pinterest image mistakes:

  1. Using horizontal images: Vertical pins perform much better on Pinterest. Always use 2:3 or taller aspect ratios.
  2. Images too small: Images under 600px width appear pixelated and unprofessional. Always use at least 1000px width.
  3. Text too close to edges: Pinterest may crop images on different devices. Keep important text in the center 60% of the image.
  4. Low contrast: Pinterest users scroll quickly. High contrast images with bold colors get more attention.
  5. File size too large: While Pinterest accepts up to 32MB, files over 2MB load slowly. Optimize images before uploading.

Frequently Asked Questions

What's the best Pinterest pin size for 2025?

The best size is 1000×1500 pixels (standard) or 1000×1800 pixels (tall) for maximum engagement. Both use a 2:3 aspect ratio which performs best on Pinterest.

Do tall pins perform better than standard pins?

Yes, tall pins (1000×1800) generally perform better, especially on mobile devices. They take up more screen space and are more engaging when scrolling.

Can I use square images on Pinterest?

While Pinterest accepts square images, they don't perform as well as vertical pins. Square images take up less screen space and get fewer saves and clicks.

What file size should Pinterest images be?

Pinterest accepts up to 32MB, but for best performance, keep images under 2MB. This ensures fast loading while maintaining quality.

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